Bulzī has built the world’s first targeted ad network for the digital
out of home industry.
The audience challenge
Out of Home (OOH) advertising is the second largest reach medium, behind TV.
Over the last decade digital OOH has grown rapidly, fueled by streamlining the
ad posting process and improved ad creatives made possible by the digital
format. However, the industry's audience metrics systems lagged other media
because of the challenges related to measuring a public-space audience. There are no
cookies for micro-targeting in OOH, and no programs to build more granular
audience profiles around. This fact isolated digital OOH from many of the trends
in other digital media which delivered improved value and efficiencies to
advertisers. Scalability meets scale
Bulzī Media addressed the core problem head-on by first inventing a new method
for measuring micro-audiences exposed to single OOH screens, then building the
industry's first ad platform technology on top of it. The result:
micro-targeting capability and the improved scalability enjoyed by other digital
media.
Credible metrics
Bulzī provides our digital OOH operator partners (Affiliates) with this revolutionary
new technology to measure micro-audiences with credibility, which improves their in-house
sales capabilities. Our LOCALīz measurement platform is also available to non-Affiliates on
a subscription based service as well.
Who is Bulzī Media?
Bulzī has built the world’s first targeted ad network for the digital out of home industry.
The audience challenge
Out of Home (OOH) advertising is the second largest reach medium, behind TV. Over the last decade digital OOH has grown rapidly, fueled by streamlining the ad posting process and improved ad creatives made possible by the digital format. However, the industry's audience metrics systems lagged other media because of the challenges related to measuring a public-space audience. There are no cookies for micro-targeting in OOH, and no programs to build more granular audience profiles around. This fact isolated digital OOH from many of the trends in other digital media which delivered improved value and efficiencies to advertisers.
Scalability meets scale
Bulzī Media addressed the core problem head-on by first inventing a new method for measuring micro-audiences exposed to single OOH screens, then building the industry's first ad platform technology on top of it. The result: micro-targeting capability and the improved scalability enjoyed by other digital media.
Credible metrics
Bulzī provides our digital OOH operator partners (Affiliates) with this revolutionary new technology to measure micro-audiences with credibility, which improves their in-house sales capabilities. Our LOCALīz measurement platform is also available to non-Affiliates on a subscription based service as well.
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