Lisa Weinstein is President of Global Digital and Search at Starcom MediaVest Group (SMG). Previously, she was with Mindshare as Managing Partner where she worked on a number of high profile media assignments including British Petroleum (BP), Kimberly-Clark, Motorola and Wrigley. An AdAge “40 and Under 40” (2007) alum, Crain’s Chicago Business “40 under 40” (2008) and MediaWeek “Media All-Star” (2008). Lisa is an industry star, having served on Google’s B2B advisory boardwith and overseen more than $1B in media billings. She has a particular expertise and passion for applying insight and analytics to develop engaging, creative advertising campaigns and best-in-class integrated media solutions.
Lisa on Bulzī: “Bulzī Media has all of the markings of the next big digital ad network, integrating the 4th and 5th screens. By leveraging massive mobile location intelligence to generate audience metrics and engagement, the company has repositioned digital out-of-home from a brand reach medium to one that is highly targetable and interactive. Coupled with the medium’s proximity to brick-and-mortar point-of-purchase, Bulzī's digital ad network is highly relevant in today’s competitive landscape.”
Contact request: Lisa advises Bulzī on a range of strategic issues and is willing to talk to potential Bulzīpartners on a prescreened basis.
Click here to submit a contact request
Johann was one of a handful of inventors who were responsible for creating
the single most important invention in new media history. Known as the “361”
patent, it covers the fundamentals of Online Paid Search and ultimately charted
the course for several hundred billion dollars in new media company valuations.
Since the 361 days at Overture, Johann has continued to develop innovative
digital media advertising methods and models at ContactPage Inc. (founder, sold
to InfoSpace), InfoSpace, OutdoorAdNet, Vulcan, and Microsoft. He curently oversees ad platform developement for NetFlix.
Johann on Bulzī: “Bulzī Media has developed innovative audience metrics technologies to deliver
the same receipt per transaction that has supported much of the online ad market
growth. Bulzī Media is doing for Out of Home advertising what the “361”
patent has done for the online ad industry.”
Contact request: Johann advises Bulzī on a range of strategic issues and is willing to talk to potential Bulzī
partners on a prescreened basis.
Click here to submit a contact request
Greg Sieck is a 25 year brand marketing expert having worked in advertising, marketing operations and consulting for a variety of consumer and B2B brands. His most visible work prodded beer drinkers to "Stop and Taste the [Miller] High Life," cell phone users to "make their [AT&T] Wireless phone their only phone" and fast-food fanatics to "Think Outside the Bun" at Taco Bell. As VP Brand and Advertising at Intel, Sieck led the global launch of the Intel Centrino Mobile Technology brand, resulting in 7 million new "Unwired" laptop users within the first 12 months of availability. He was responsible for developing the global positioning and launch program for the Avaya brand, and introduced multiple new products for Mazda. Greg is a member of the CMO Council, IAF and AMA and is often quoted in industry and trade press for his expert opinions on branding and marketing.
Greg on Bulzī: “OOH advertising has always been fantastic medium for building brand value—right up there with TV. Bulzī provides the targeting and the metrics to finally make it practical for brand owners to know what they are getting for their advertising spend in OOH. The additional element of interactivity between a specific OOH message and a targeted customer brings OOH into the new media conversation.”
Contact request: Greg advises Bulzī on a range of strategic issues and is willing to talk to potential Bulzī partners on a prescreened basis.
Click here to submit a contact request
Carey has been a successful entrepreneur and business development executive
at several innovative digital media companies, including BAT, FrontBridge,
Truverse, and WebVisible. Currently serves as CEO for Practice Technologies, a
leading SaaS technology firm servicing the legal industry. Carey recently had
the opportunity to place a multi-face Outdoor advertising buy in a major DMA
market, and saw firsthand the state of the Outdoor industry’s metrics
deliverables from an advertiser’s viewpoint.
Carey on Bulzī: “As a long-time
adviser and buyer of media, I have always found Outdoor advertising to be
compelling in its reach and cost- effectiveness. However, the industry has been
plagued with the lowest CPMs of all media types, due to unsophisticated metrics
and accountability back to media buyers and advertisers. I am excited to assist
Bulzī, as they address everyone's needs - accurate, useful data for media
planners and advertisers to buy outdoor more effectively, monitoring and metrics
for outdoor operators to improve their performance, and even consumers should
ultimately benefit with more timely and relevant advertising appearing around
them!”
Contact request: Carey advises Bulzī on a range of strategic issues and is willing to talk to potential Bulzī partners on a prescreened basis.
Click here to submit a contact request
Jeff Dow is currently Senior Vice President of Digital Strategy and Analytics for Starcom MediaVest Group. Previously Jeff was a Managing Director of Business Planning with Mindshare, where he created fact based and business-led strategies for a wide range of advertisers across numerous categories, including Pharma, CPG, Retail, Insurance and Finance. Jeff is an industry expert in business planning and analytics, speaking on numerous panels about the future of analytics in agencies, and how to integrate data and analytics into the media agency model. He is passionate about using cross channel and digital analytics to create commercial value for advertisers and believes that we have barely scratched the surface of this exciting practice.
Jeff on Bulzī: “In a media environment where analytics is increasingly becoming one of the most important investment influencers, clients believe that if they can’t measure it, and measure it effectively, it didn’t happen. Subsequently, agencies are investing billions of client dollars in media channels other than Out Of Home solely because they can’t prove OOH efficacy. Bulzī solves that problem, and by providing advertisers with the opportunity to intelligently buy out of home audiences, I’m confident that the results will place OOH squarely in the ROI game.”
Contact request: Jeff advises Bulzī on a range of strategic issues and is willing to talk to potential Bulzī partners on a prescreened basis.
Click here to submit a contact request
Bruce Silverman is one of America’s best known and well respected marketing-communication and branding experts. A broad-view strategist, he served as EVP/Executive Creative Director at three of America’s largest advertising agencies (Ogilvy, Bozell and BBDO), as President of two of the nation’s best independently-owned agencies (Asher/Gould and Wong Doody), and as President/CEO of the principal U.S. unit of the world’s largest media planning and buying shop (Initiative Worldwide). Bruce was the creative mind behind “Don’t Leave Home Without It” for American Express, “Bullish on America” (Merrill Lynch), “Something Special in the Air” (American Airlines), “The Shell Answer Man” and a dozen other award winning campaigns for such clients as IBM, Hershey’s, Baskin-Robbins, Coldwell Banker, Sizzler, Suzuki, Pabst, Sanyo, Mattel, Greyhound and Post. At Initiative Media, he supervised more than $10 billion in annual media planning and buying for Disney, Electronic Arts, Carl’s Jr., Taco Bell, Albertson’s, Acura, Bally’s Health & Fitness, Six Flags, America Online, the United States Navy and Yahoo!.
Bruce on Bulzī: “Out-of-Home has long been an inefficient medium for targeted reach. Bulzī has delivered a quantum leap in targeting efficiency, bringing addressability to advertising on digital screens and better campaign measurement. Media buyers can now efficiently reach a very specific audience out of the home.”
Contact request: Bruce advises Bulzī on a range of strategic issues and is willing to talk to potential Bulzī partners on a prescreened basis.
Click here to submit a contact request
Expert Assistance
Our advisory board adds additional depth and breadth to the Bulzī management team.
Lisa Weinstein
digital advertising expert
Lisa Weinstein is President of Global Digital and Search at Starcom MediaVest Group (SMG). Previously, she was with Mindshare as Managing Partner where she worked on a number of high profile media assignments including British Petroleum (BP), Kimberly-Clark, Motorola and Wrigley. An AdAge “40 and Under 40” (2007) alum, Crain’s Chicago Business “40 under 40” (2008) and MediaWeek “Media All-Star” (2008). Lisa is an industry star, having served on Google’s B2B advisory boardwith and overseen more than $1B in media billings. She has a particular expertise and passion for applying insight and analytics to develop engaging, creative advertising campaigns and best-in-class integrated media solutions.
Lisa on Bulzī: “Bulzī Media has all of the markings of the next big digital ad network, integrating the 4th and 5th screens. By leveraging massive mobile location intelligence to generate audience metrics and engagement, the company has repositioned digital out-of-home from a brand reach medium to one that is highly targetable and interactive. Coupled with the medium’s proximity to brick-and-mortar point-of-purchase, Bulzī's digital ad network is highly relevant in today’s competitive landscape.”
Contact request: Lisa advises Bulzī on a range of strategic issues and is willing to talk to potential Bulzīpartners on a prescreened basis. Click here to submit a contact request
Johann Garcia
digital ad model visionary
Johann was one of a handful of inventors who were responsible for creating the single most important invention in new media history. Known as the “361” patent, it covers the fundamentals of Online Paid Search and ultimately charted the course for several hundred billion dollars in new media company valuations. Since the 361 days at Overture, Johann has continued to develop innovative digital media advertising methods and models at ContactPage Inc. (founder, sold to InfoSpace), InfoSpace, OutdoorAdNet, Vulcan, and Microsoft. He curently oversees ad platform developement for NetFlix.
Johann on Bulzī: “Bulzī Media has developed innovative audience metrics technologies to deliver the same receipt per transaction that has supported much of the online ad market growth. Bulzī Media is doing for Out of Home advertising what the “361” patent has done for the online ad industry.”
Contact request: Johann advises Bulzī on a range of strategic issues and is willing to talk to potential Bulzī partners on a prescreened basis. Click here to submit a contact request
Greg Sieck
brand marketing expert
Greg Sieck is a 25 year brand marketing expert having worked in advertising, marketing operations and consulting for a variety of consumer and B2B brands. His most visible work prodded beer drinkers to "Stop and Taste the [Miller] High Life," cell phone users to "make their [AT&T] Wireless phone their only phone" and fast-food fanatics to "Think Outside the Bun" at Taco Bell. As VP Brand and Advertising at Intel, Sieck led the global launch of the Intel Centrino Mobile Technology brand, resulting in 7 million new "Unwired" laptop users within the first 12 months of availability. He was responsible for developing the global positioning and launch program for the Avaya brand, and introduced multiple new products for Mazda. Greg is a member of the CMO Council, IAF and AMA and is often quoted in industry and trade press for his expert opinions on branding and marketing.
Greg on Bulzī: “OOH advertising has always been fantastic medium for building brand value—right up there with TV. Bulzī provides the targeting and the metrics to finally make it practical for brand owners to know what they are getting for their advertising spend in OOH. The additional element of interactivity between a specific OOH message and a targeted customer brings OOH into the new media conversation.”
Contact request: Greg advises Bulzī on a range of strategic issues and is willing to talk to potential Bulzī partners on a prescreened basis. Click here to submit a contact request
Carey Ransom
digital media executive
Carey has been a successful entrepreneur and business development executive at several innovative digital media companies, including BAT, FrontBridge, Truverse, and WebVisible. Currently serves as CEO for Practice Technologies, a leading SaaS technology firm servicing the legal industry. Carey recently had the opportunity to place a multi-face Outdoor advertising buy in a major DMA market, and saw firsthand the state of the Outdoor industry’s metrics deliverables from an advertiser’s viewpoint.
Carey on Bulzī: “As a long-time adviser and buyer of media, I have always found Outdoor advertising to be compelling in its reach and cost- effectiveness. However, the industry has been plagued with the lowest CPMs of all media types, due to unsophisticated metrics and accountability back to media buyers and advertisers. I am excited to assist Bulzī, as they address everyone's needs - accurate, useful data for media planners and advertisers to buy outdoor more effectively, monitoring and metrics for outdoor operators to improve their performance, and even consumers should ultimately benefit with more timely and relevant advertising appearing around them!”
Contact request: Carey advises Bulzī on a range of strategic issues and is willing to talk to potential Bulzī partners on a prescreened basis. Click here to submit a contact request
Jeff Dow
media analytics expert
Jeff Dow is currently Senior Vice President of Digital Strategy and Analytics for Starcom MediaVest Group. Previously Jeff was a Managing Director of Business Planning with Mindshare, where he created fact based and business-led strategies for a wide range of advertisers across numerous categories, including Pharma, CPG, Retail, Insurance and Finance. Jeff is an industry expert in business planning and analytics, speaking on numerous panels about the future of analytics in agencies, and how to integrate data and analytics into the media agency model. He is passionate about using cross channel and digital analytics to create commercial value for advertisers and believes that we have barely scratched the surface of this exciting practice.
Jeff on Bulzī: “In a media environment where analytics is increasingly becoming one of the most important investment influencers, clients believe that if they can’t measure it, and measure it effectively, it didn’t happen. Subsequently, agencies are investing billions of client dollars in media channels other than Out Of Home solely because they can’t prove OOH efficacy. Bulzī solves that problem, and by providing advertisers with the opportunity to intelligently buy out of home audiences, I’m confident that the results will place OOH squarely in the ROI game.”
Contact request: Jeff advises Bulzī on a range of strategic issues and is willing to talk to potential Bulzī partners on a prescreened basis. Click here to submit a contact request
Bruce Silverman
marcom and branding expert
Bruce Silverman is one of America’s best known and well respected marketing-communication and branding experts. A broad-view strategist, he served as EVP/Executive Creative Director at three of America’s largest advertising agencies (Ogilvy, Bozell and BBDO), as President of two of the nation’s best independently-owned agencies (Asher/Gould and Wong Doody), and as President/CEO of the principal U.S. unit of the world’s largest media planning and buying shop (Initiative Worldwide). Bruce was the creative mind behind “Don’t Leave Home Without It” for American Express, “Bullish on America” (Merrill Lynch), “Something Special in the Air” (American Airlines), “The Shell Answer Man” and a dozen other award winning campaigns for such clients as IBM, Hershey’s, Baskin-Robbins, Coldwell Banker, Sizzler, Suzuki, Pabst, Sanyo, Mattel, Greyhound and Post. At Initiative Media, he supervised more than $10 billion in annual media planning and buying for Disney, Electronic Arts, Carl’s Jr., Taco Bell, Albertson’s, Acura, Bally’s Health & Fitness, Six Flags, America Online, the United States Navy and Yahoo!.
Bruce on Bulzī: “Out-of-Home has long been an inefficient medium for targeted reach. Bulzī has delivered a quantum leap in targeting efficiency, bringing addressability to advertising on digital screens and better campaign measurement. Media buyers can now efficiently reach a very specific audience out of the home.”
Contact request: Bruce advises Bulzī on a range of strategic issues and is willing to talk to potential Bulzī partners on a prescreened basis. Click here to submit a contact request