Our management team brings a combined set of professional expertise from the
digital media, Out Of Home (OOH) advertising, Machine-to-Machine (M2M), and
wireless carrier industries.
Brent McKay has been a serial entrepreneur in the Out Of Home (OOH)
advertising industry for over a decade, involved with the digital OOH segment
since its inception, and is an active inventor with 16 patents filed covering
OOH digital media ad serving, OOH demographics analysis, all-in-one display
architectures, plasma and OLED burn-in elimination technologies, interactive
large-format product and UI models, and OOH media metrics technologies. While at
Fujitsu in the mid-90s, Brent was involved with launching the very first plasma
display technology to the US market and had a front row seat to the emergence of
the digital OOH industry. A few years later he founded Interactive Media
Network, one of the early network operators with a novel approach: build the
media model before you build the network. Brent’s next venture (Visual
Appliances) resulted in the industry’s most advanced all-in-one digital OOH
platform with modular online-configurable JIT fulfillment of digital OOH
hardware/software… eliminating in-line configuration and dramatically lowering
landed cost. Bulzī Media is pioneering new audience intelligence technologies
for OOH, leveraging Brent’s broad experience and innovations in OOH and a decade
of previous experience in B2B sales and marketing management roles in the IC and
electronic component industries. Email Brent
Marc Kelly
chief financial officer
Marc Kelly is a hands-on strategist & seasoned entrepreneur with over 30
years of experience in private capital fund raising, equity valuation, and
financial management. Since 2001, he has provided CFO services to private
companies on a contract basis as Innovative Financial Consultants (IFC). In
2009, his longtime contractor relationship with Bulzi Media evolved into
co-founder, investor and full time CFO. Other current IFC advisory clients
include: iinnLight Technologies, a developer of technically advanced LED-based
phototherapy devices; IntraStage, an OEM of quality management software; and
Growing Naturally, a provider of Contract Executive Services for natural foods
companies. Past client companies at which he has served as CFO and/or raised
private equity funding include: Incuity Software (sold to Rockwell Automation
4/08); Xengaru Fun Foods, New Horizons Computer Learning Centers, Source
Scientific, CEYX Technologies, CryoPort Corporation, Alteer Corp. and RealityBuy.
Prior to his successful career in the private equity business, Marc provided
investment advisory services to private investors at Spectrum Asset Management,
an organization he co-founded in 1987. As managing partner, he managed all firm
operations and generated over $150 Million in new client assets. Prior to
Spectrum, he managed equity portfolios for Argus Investment Management in
Newport Beach, CA and Stein, Roe & Farnham in Chicago. Marc graduated with
Honors from the University of Southern California with a BA in Public Relations
and minor in finance. He earned his MBA from Harvard Business School and has
served three times as President of the Harvard Business School Alumni
Association of Orange County and five times as chair of the HBSAOC Annual
Entrepreneurs Conference. Marc was born in Los Angeles, CA and raised in
Whittier, CA. He currently lives in Tustin, CA and is a lifelong skier,
passionate cook, dedicated golfer and Advanced Level AYSO referee. Email Marc
Roger Boehringer
chief technical officer
Roger Boehringer has two decades of experience in engineering, project planning/management, systems integrations, and software/firmware development. He is considered an expert in video-based M2M (Machine-to-Machine) device firmware/applications, which is a natural fit for the Bulzī product environment. In Roger’s previous position at Axcess International he led software and firmware product development work for a variety of RFID, M2M and video-based products including video security applications, network video capture devices, and a wide range of RFID products spanning client devices, middle-ware, and network management tools. Prior to Access, Roger was managing software development at one of the industry’s early pioneers in the M2M video space, Prism Video, where he co-authored several seminal video CODEC/filter/driver technologies that have become the backbone of many of the current video transport systems used today. Previous engineering work at GameSaver, SystemWare, and Concept Development provided broad experience and deep technical capabilities. Roger was born in Hawaii, has been a long-time resident of Newport Beach California, and earned a Bachelor of Science from California Polytechnic University, Pomona in both Applied Mathematics and Computer Science. Email Roger
Roy Reeves
vice president, sales and marketing
Roy Reeves brings more than 20 years of sales and marketing experience in private and publicly-held firms to Bulzi. Most recently, he was Co-Founder and Vice President of Sales, Marketing and Media of AdtekMedia, Inc., owner/operator of the nation’s largest digital OOH media network at gas pumps, PumpTop TV. Previously he was Co-Founder and VP of Sales and Marketing for SCORE Communications, a firm that provided advertising and sponsorship-supported scoreboards and digital OOH media to the education market. Prior to SCORE, he was part of a small management team that helped turn around and publicly list a failing commodity retailer, achieving profitability within 12 months and driving net revenues to $30 million. As VP of Marketing and Director of Investor Relations, he created and built the electricAmerica® brand, making it the largest independent electricity retailer in the U.S. Mr. Reeves also founded TouchMedia, Inc., a pioneer in interactive digital OOH media networks located in hotels, malls and other high-foot traffic venues. Mr. Reeves holds a B.S. from Marshall Business School at the University of Southern California, with an emphasis in Marketing. Email Roy
Laurie Lamberth
vice president, business development
Laurie Lamberth builds win-win alliances and
partnerships to drive mobile products and services to market, capitalizing on
her deep network and experience gained from launching Nextel Communication's
first market and recruiting mobile data partners as Business Development
Director for Nextel, Sprint Nextel, and Powerwave Technologies. Laurie drove
Nextel’s BlackBerry program from concept to $500 million in annual revenues in
just under four years, and led Nextel and Sprint Nextel’s machine-to-machine
(M2M) business development practice for 5 years. She is a recognized expert in
M2M, which is the technology that connects Bulzī's SIGNīz computer vision
systems to our platform. Before Nextel, Laurie raised $8.3 million in venture
funding as Controller for a startup medical device manufacturer. During her 16+
years in wireless, Laurie has also become a subject matter expert in enterprise
mobility, location-based services, service pricing and channel compensation, and
she regularly writes and speaks on these topics in wireless industry
publications and at trade shows. She holds an MBA from the Anderson School of
Management at UCLA, and a Bachelor of Science in Business Administration with an
Accounting Emphasis from California State University, Long Beach. Email Laurie
Bulzī Archers
Our management team brings a combined set of professional expertise from the digital media, Out Of Home (OOH) advertising, Machine-to-Machine (M2M), and wireless carrier industries.
Brent McKay
chief executive officer
Brent McKay has been a serial entrepreneur in the Out Of Home (OOH) advertising industry for over a decade, involved with the digital OOH segment since its inception, and is an active inventor with 16 patents filed covering OOH digital media ad serving, OOH demographics analysis, all-in-one display architectures, plasma and OLED burn-in elimination technologies, interactive large-format product and UI models, and OOH media metrics technologies. While at Fujitsu in the mid-90s, Brent was involved with launching the very first plasma display technology to the US market and had a front row seat to the emergence of the digital OOH industry. A few years later he founded Interactive Media Network, one of the early network operators with a novel approach: build the media model before you build the network. Brent’s next venture (Visual Appliances) resulted in the industry’s most advanced all-in-one digital OOH platform with modular online-configurable JIT fulfillment of digital OOH hardware/software… eliminating in-line configuration and dramatically lowering landed cost. Bulzī Media is pioneering new audience intelligence technologies for OOH, leveraging Brent’s broad experience and innovations in OOH and a decade of previous experience in B2B sales and marketing management roles in the IC and electronic component industries.
Email Brent
Marc Kelly
chief financial officer
Marc Kelly is a hands-on strategist & seasoned entrepreneur with over 30 years of experience in private capital fund raising, equity valuation, and financial management. Since 2001, he has provided CFO services to private companies on a contract basis as Innovative Financial Consultants (IFC). In 2009, his longtime contractor relationship with Bulzi Media evolved into co-founder, investor and full time CFO. Other current IFC advisory clients include: iinnLight Technologies, a developer of technically advanced LED-based phototherapy devices; IntraStage, an OEM of quality management software; and Growing Naturally, a provider of Contract Executive Services for natural foods companies. Past client companies at which he has served as CFO and/or raised private equity funding include: Incuity Software (sold to Rockwell Automation 4/08); Xengaru Fun Foods, New Horizons Computer Learning Centers, Source Scientific, CEYX Technologies, CryoPort Corporation, Alteer Corp. and RealityBuy. Prior to his successful career in the private equity business, Marc provided investment advisory services to private investors at Spectrum Asset Management, an organization he co-founded in 1987. As managing partner, he managed all firm operations and generated over $150 Million in new client assets. Prior to Spectrum, he managed equity portfolios for Argus Investment Management in Newport Beach, CA and Stein, Roe & Farnham in Chicago. Marc graduated with Honors from the University of Southern California with a BA in Public Relations and minor in finance. He earned his MBA from Harvard Business School and has served three times as President of the Harvard Business School Alumni Association of Orange County and five times as chair of the HBSAOC Annual Entrepreneurs Conference. Marc was born in Los Angeles, CA and raised in Whittier, CA. He currently lives in Tustin, CA and is a lifelong skier, passionate cook, dedicated golfer and Advanced Level AYSO referee.
Email Marc
Roger Boehringer
chief technical officer
Roger Boehringer has two decades of experience in engineering, project planning/management, systems integrations, and software/firmware development. He is considered an expert in video-based M2M (Machine-to-Machine) device firmware/applications, which is a natural fit for the Bulzī product environment. In Roger’s previous position at Axcess International he led software and firmware product development work for a variety of RFID, M2M and video-based products including video security applications, network video capture devices, and a wide range of RFID products spanning client devices, middle-ware, and network management tools. Prior to Access, Roger was managing software development at one of the industry’s early pioneers in the M2M video space, Prism Video, where he co-authored several seminal video CODEC/filter/driver technologies that have become the backbone of many of the current video transport systems used today. Previous engineering work at GameSaver, SystemWare, and Concept Development provided broad experience and deep technical capabilities. Roger was born in Hawaii, has been a long-time resident of Newport Beach California, and earned a Bachelor of Science from California Polytechnic University, Pomona in both Applied Mathematics and Computer Science.
Email Roger
Roy Reeves
vice president, sales and marketing
Roy Reeves brings more than 20 years of sales and marketing experience in private and publicly-held firms to Bulzi. Most recently, he was Co-Founder and Vice President of Sales, Marketing and Media of AdtekMedia, Inc., owner/operator of the nation’s largest digital OOH media network at gas pumps, PumpTop TV. Previously he was Co-Founder and VP of Sales and Marketing for SCORE Communications, a firm that provided advertising and sponsorship-supported scoreboards and digital OOH media to the education market. Prior to SCORE, he was part of a small management team that helped turn around and publicly list a failing commodity retailer, achieving profitability within 12 months and driving net revenues to $30 million. As VP of Marketing and Director of Investor Relations, he created and built the electricAmerica® brand, making it the largest independent electricity retailer in the U.S. Mr. Reeves also founded TouchMedia, Inc., a pioneer in interactive digital OOH media networks located in hotels, malls and other high-foot traffic venues. Mr. Reeves holds a B.S. from Marshall Business School at the University of Southern California, with an emphasis in Marketing.
Email Roy
Laurie Lamberth
vice president, business development
Laurie Lamberth builds win-win alliances and partnerships to drive mobile products and services to market, capitalizing on her deep network and experience gained from launching Nextel Communication's first market and recruiting mobile data partners as Business Development Director for Nextel, Sprint Nextel, and Powerwave Technologies. Laurie drove Nextel’s BlackBerry program from concept to $500 million in annual revenues in just under four years, and led Nextel and Sprint Nextel’s machine-to-machine (M2M) business development practice for 5 years. She is a recognized expert in M2M, which is the technology that connects Bulzī's SIGNīz computer vision systems to our platform. Before Nextel, Laurie raised $8.3 million in venture funding as Controller for a startup medical device manufacturer. During her 16+ years in wireless, Laurie has also become a subject matter expert in enterprise mobility, location-based services, service pricing and channel compensation, and she regularly writes and speaks on these topics in wireless industry publications and at trade shows. She holds an MBA from the Anderson School of Management at UCLA, and a Bachelor of Science in Business Administration with an Accounting Emphasis from California State University, Long Beach.
Email Laurie