Real-time small-group audience measurement using anonymized mobile phone location
data
The intelligence of the network
For the last several years companies have used anonymized mobile phone location
records to report traffic flow in real time to applications. Our LOCALīz
platform adds another layer of intelligence by adding demographic metrics,
allowing micro-audiences to be measured in real-time. Accurate traffic count,
dwell time, core demographics, and segmentation characteristics are all
available - aggregated to small groups and fully anonymized.
New ad network paradigm
To generate micro-audience profiles, LOCALīz leverages more than 20 billion
anonymized mobile phone location records every day of small groups exposed to
each ad on each Out of Home (OOH) sign (digital or static). Billions of
micro-audience “small group profiles” are generated based solely on
non-personally identifiable information, and then scored against ad campaign
requirements in real-time by Bulzī’s ad platform. When a “match” is found, Bulzī
delivers the right message to the right micro-audience, at the right place and
time. This audience scoring and ad delivery platform gives advertisers a 10x to
100x improvement in their ability to reach their targeted audiences on digital
signage networks .
Cast call
Bulzī is now expanding our network operator partenrships to implement LOCALīz and
bring to market the next generation of OOH metrics. Interested?
Contact Roy
Reeves to discuss.
LOCALīz® audience intelligence
Real-time small-group audience measurement using anonymized mobile phone location data
The intelligence of the network
For the last several years companies have used anonymized mobile phone location records to report traffic flow in real time to applications. Our LOCALīz platform adds another layer of intelligence by adding demographic metrics, allowing micro-audiences to be measured in real-time. Accurate traffic count, dwell time, core demographics, and segmentation characteristics are all available - aggregated to small groups and fully anonymized.
New ad network paradigm
To generate micro-audience profiles, LOCALīz leverages more than 20 billion anonymized mobile phone location records every day of small groups exposed to each ad on each Out of Home (OOH) sign (digital or static). Billions of micro-audience “small group profiles” are generated based solely on non-personally identifiable information, and then scored against ad campaign requirements in real-time by Bulzī’s ad platform. When a “match” is found, Bulzī delivers the right message to the right micro-audience, at the right place and time. This audience scoring and ad delivery platform gives advertisers a 10x to 100x improvement in their ability to reach their targeted audiences on digital signage networks .
Cast call
Bulzī is now expanding our network operator partenrships to implement LOCALīz and bring to market the next generation of OOH metrics. Interested? Contact Roy Reeves to discuss.