Why sample when you can measure? Why guess when you can know?
Step up to the front of the class
Unlike other advertising mediums, Out Of Home (OOH) owns the advertising display, as opposed to the consumer. This fact has created challenges for the OOH industry to manage widespread inventory located in inhospitable public places. However, OOH’s greatest handicap can now become its greatest strength. Utilizing technologies found in typical cell phones - cameras, computers, GPS, and wireless networks - OOH inventory can now be monitored directly for campaign compliance while the audience can be measured directly for counts and characterization. No other media has the ability to deliver this kind of accurate, real-time, direct measurement of its media inventory and audience in proximity.
A Leap in Credibility
OOH network operators can now leverage these technologies to reposition OHH as the best-in-class with respect to media metrics. Media buyers want more than an approximation of audience traffic as the basis for guaranteed impressions, an extrapolated one-time sample as the basis for an audience demo, and a single photo as proof of posting. Bulzī’s advanced solutions for OOH directly measure audience metrics and offer daily images of ad postings for irrefutable proof of performance.
Real-time, direct-measured metrics
Move over, survey-based traffic research. Direct measured metrics are here, and OOH is positioned to set the standard that all other media will be measured against: real-time direct-measured traffic, campaign compliance, and audience profiles. Bulzī brings a new level of credibility and transparency never before available in any media, and helps reposition the oldest advertising media as the newest leader in media metrics.
Learn more
If you are a network operator who is looking to improve the credibility of your audience metrics and automate your campaign compliance process – you’ve come to the right place.
Or, if you are an advertiser or agency, we’ve developed new ways to maximize the efficiency and scalability of the OOH medium.
Put the Bulzī solutions to work for you. Contact us to find out how.
New paradigms based on direct measured metrics
Why sample when you can measure? Why guess when you can know?
Step up to the front of the class
Unlike other advertising mediums, Out Of Home (OOH) owns the advertising display, as opposed to the consumer. This fact has created challenges for the OOH industry to manage widespread inventory located in inhospitable public places. However, OOH’s greatest handicap can now become its greatest strength. Utilizing technologies found in typical cell phones - cameras, computers, GPS, and wireless networks - OOH inventory can now be monitored directly for campaign compliance while the audience can be measured directly for counts and characterization. No other media has the ability to deliver this kind of accurate, real-time, direct measurement of its media inventory and audience in proximity.
A Leap in Credibility
OOH network operators can now leverage these technologies to reposition OHH as the best-in-class with respect to media metrics. Media buyers want more than an approximation of audience traffic as the basis for guaranteed impressions, an extrapolated one-time sample as the basis for an audience demo, and a single photo as proof of posting. Bulzī’s advanced solutions for OOH directly measure audience metrics and offer daily images of ad postings for irrefutable proof of performance.
Real-time, direct-measured metrics
Move over, survey-based traffic research. Direct measured metrics are here, and OOH is positioned to set the standard that all other media will be measured against: real-time direct-measured traffic, campaign compliance, and audience profiles. Bulzī brings a new level of credibility and transparency never before available in any media, and helps reposition the oldest advertising media as the newest leader in media metrics.
Learn more
If you are a network operator who is looking to improve the credibility of your audience metrics and automate your campaign compliance process – you’ve come to the right place.
Or, if you are an advertiser or agency, we’ve developed new ways to maximize the efficiency and scalability of the OOH medium.
Put the Bulzī solutions to work for you. Contact us to find out how.