World's first targeted ad network in digital Out of Home
Bulzī's new ad network combines addressable advertising technology with the
massive scale of the Out of Home (OOH) medium
We’ve just raised the bar
Forget what you thought you knew about Outdoor and her younger sibling, Digital
Signage. Bulzī Media has engineered the world's first fully addressable ad
network in digital OOH. By combining micro-targeted addressability and the reach
of our Affiliate's digital signage networks, advertisers now have an
unparalleled ability to deliver their messages efficiently to their targeted
audiences at scale, and credibly measure the effective reach of their ad
campaign.
Audience intelligence
To generate micro-audience profiles, Bulzī's revolutuionary LOCALīz technology leverages more than 20 billion anonymized mobile phone location records every day of small groups exposed to each ad on each digital OOH screen. Billions of micro-audience “small group profiles” are generated based solely on non-personally identifiable information, and then scored against ad campaign requirements in real-time by Bulzī's ad platform. When a “match” is found, Bulzī delivers the right message to the right micro-audience, at the right place and time.
The scale of Out of Home with the efficiency of online media..
Talk to us, and tell us how we can help improve your next ad campaign.
World's first targeted ad network in digital Out of Home
Bulzī's new ad network combines addressable advertising technology with the massive scale of the Out of Home (OOH) medium
We’ve just raised the bar
Forget what you thought you knew about Outdoor and her younger sibling, Digital Signage. Bulzī Media has engineered the world's first fully addressable ad network in digital OOH. By combining micro-targeted addressability and the reach of our Affiliate's digital signage networks, advertisers now have an unparalleled ability to deliver their messages efficiently to their targeted audiences at scale, and credibly measure the effective reach of their ad campaign.
Audience intelligence
To generate micro-audience profiles, Bulzī's revolutuionary LOCALīz technology leverages more than 20 billion anonymized mobile phone location records every day of small groups exposed to each ad on each digital OOH screen. Billions of micro-audience “small group profiles” are generated based solely on non-personally identifiable information, and then scored against ad campaign requirements in real-time by Bulzī's ad platform. When a “match” is found, Bulzī delivers the right message to the right micro-audience, at the right place and time.
The scale of Out of Home with the efficiency of online media.. Talk to us, and tell us how we can help improve your next ad campaign.